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You can also expect customers to become "fans," which will lead to continued and long-term use. In other words, you will be able to develop and maintain existing customers as loyal customers. You can also analyze customer data using RFM analysis and other methods to extract loyal customers. Disadvantages of Introducing a Customer Relationship Management System (CRM) , you should also be aware of the disadvantages of introducing a CRM. Here are three disadvantages of introducing a CRM.


High implementation cost Introducing a CRM naturally israel telegram database incurs costs. In particular, with on-premise systems where the application is installed on your own server, the initial costs tend to be high. On the other hand, if you choose a cloud-based CRM, the introduction costs are relatively low, but you will still need to pay operational costs such as monthly usage fees. For this reason, it is important to carefully consider the cost-effectiveness when introducing a CRM. It may be difficult to establish a company When introducing CRM, there are cases where you are forced to review your existing work flow.


For example, when you first start introducing it, you may need to import customer data that you have accumulated so far, and it may take time for employees to get used to using CRM. These may become hurdles that make it difficult to establish CRM. To overcome these, it is effective to have the field staff fully understand the purpose of introducing CRM and its benefits to your company in advance, and to provide introduction training, etc.