For a successful CRM implementation

[hasnasadia]

" Difference from e-mail newsletters An email newsletter (email magazine) is a series of emails with the same content sent to all subscribers who wish to subscribe. The content of the emails sent varies, including new product information, sales information, and columns summarizing product and brand stories. In contrast, step emails are characterized by being targeted at specific customers and approaching specific customers starting from a specific date. [Related article] What is email marketing? Explaining the basics you need to know Differences from Scenario Mail Scenario email is a system that automatically sends prepared emails triggered by certain actions taken by the customer.


Prepared emails are sent according to the customer's hungary telegram database actions, such as "when the customer opens a specific email," "when the customer clicks on a URL to view a certain web page," or "when the customer purchases a certain product." The content of the email sent changes depending on the customer's actions. Step emails start from the date and time of the customer's "first action." After that, emails with fixed content are sent at set intervals. In contrast, scenario emails are sent according to the customer's actions each time, so the timing of the two is different.


Benefits of step emails What are the benefits of step emails? Next, we will introduce the four main benefits of step emails. Increased frequency of contact By increasing the number of contacts through step emails, people are not only less likely to forget about the other person, but are also more likely to have positive feelings such as a sense of closeness. The phenomenon in which people become less wary of others and their liking and evaluation of them increases as they come into contact with them more is called the "mere exposure effect (Zajonc effect).