Regardless of where the touchpoint occurs

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That's why it's important to tailor the consumer journey to the type of SaaS application you're working on.

A free collaborative application will not be the same as a suite of digital marketing tools like SEMrush.

What is striking is the number of records generated from mobile phones according to the results of the aforementioned study.

Did you know that 20% of people register from their mobile?

It is impressive to see how the downloading of applications and the first contacts with this type of software already occur on mobile phones in a significant percentage.
and what SaaS products are used for, it is important to note that, broadly speaking, the SaaS user journey is divided into:

Awareness
Before looking for a solution to your problem, it is key that you become aware of it.

There are a lot of moving parts at play in this phase because many SaaS applications are imposed on us in the work environment and we don't always have the option to choose.

In any case, and for the purposes of this analysis, we are going to assume that the person who makes the decision on which SaaS application is best for them does so because they either find the current solution obsolete or because they want to improve some aspect of productivity, communication, management or efficiency; personal or professional.

Research phase
In this phase, the fight to be the first begins and it is where you must put all y dubai number for whatsapp our effort into applying the SaaS marketing knowledge that we are going to see in this article.

At this point, there is already more than one SaaS application for every problem to be solved, that is, for every Coca-Cola there is (at least) a Pepsi waiting at the door.

For example, for every user considering MailChimp as an email solution, we have an AWeber or a Mailjet.

Consideration phase
The work that awaits you in this phase is not insignificant either, since, with a few honourable exceptions, the world of SaaS solutions moves so quickly that it is likely that what seems like a novelty today will be just another feature of your competitors tomorrow.

But if you have that one star feature that makes you stand out from the rest, now is the time to share it.

And in a big way!

Conversion phase
They have already decided.

Now it is key that the product, whether free or paid, meets expectations and is as addictive as a kilo of chocolate.

This is where aspects I have talked about in this article, such as user experience, come into play.

Pay attention to these two screens:


SaaS Marketing - With and without Fiori
The top one is the SAP implementation with the Fiori interface, the bottom one is the look without Fiori.

Which one would you keep?

And another example of one of the most used productivity applications at a professional level, Slack.

As you can see, the simplicity, ease of use and cleanliness of the workspace mean that neither an instruction manual nor an eternal learning curve is necessary.