With all the advances in technology and the maturing of consumers, today we see after-sales, where selling is not just about the act itself. Sales do not end with the delivery of the product to the customer; on the contrary, this is the time for you to take advantage of and have a loyal customer. Which, consequently, will generate more sales.
It is at this point of finalizing the sale, or popularly known as after-sales, that buy phone lists company must take the lead. Get closer to the customer, have a good relationship and get to know them even better so that, in this way, you can achieve other sales with them.
Linked to the purchasing journey, after-sales is a process that many companies neglect, because they are mistaken in thinking that the journey ends with the sale. But no, the entire process of the journey goes far beyond just selling, especially because these customers can generate much more profits for your developer.
And that's why today, in this article, we're going to learn about after-sales and its importance for your company's continued profit. You'll learn the strategies, how to structure them, and even after-sales tips for customer loyalty. Did you like it? Let's go!
What is after-sales?
After-sales is a stage of the complete customer journey that is defined as a sequence of strategies developed after a purchase has been made, which can be summarized as post-purchase service that aims to get closer to the customer to continue offering them value and generating profits for the business.
Nowadays, we still find many companies that do not value after-sales service, as they do not recognize that the customer journey continues even after the purchase has been made. Think about it: it is much easier for a customer to return to a company they trust and have a good relationship with than one they just bought from and did not keep in touch with, right?
Brands must keep customers close and follow up with leads throughout their journey. This only reaffirms everything we've discussed so far: customers return to companies they have a good relationship with. This increases sales for you and ensures that you have a loyal customer.
But it's worth remembering that you need to make customers feel remembered, loved and valued by your developer, because then they will return to do business.
All about after-sales: how to increase your real estate company's sales
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