Reconsidering CRM activities, the foundation of fan marketing
Posted: Wed Jan 29, 2025 5:18 am
CRM's "building good relationships with customers" and "improving customer loyalty" are not exactly the same thing. However, there is no doubt that continuously implementing marketing measures using CRM is one effective way to increase customer loyalty. Manage attribute data and customer behavior data required for marketing In CRM, customer data is the basis for building relationships with customers. Customer data includes attribute data such as the customer's name, address, age, and gender, as well as behavioral data such as purchase history.
Examples of behavioral data include inquiry history, number tunisia telegram database and click rate of email newsletters, number of times coupons are used in stores, and survey responses, and these data can also be managed by the system. This kind of customer data is the clue and foundation for getting to know your customers in depth. In that case, instead of verifying all kinds of data, first clarify what data your company needs. If you can read from the data how each individual customer has interacted with your company and its products, you should be able to find the approach that best suits what that customer wants.
Build relationships with customers through email marketing One of the most commonly used methods for approaching customers in CRM is email marketing. Email marketing is a method of providing information to customers via email and taking actions based on their responses, in order to determine their needs and encourage purchasing behavior. Email marketing includes "step emails" that send emails tailored to the customer's level of consideration and actions, and "retargeting emails" that are automatically sent to high-potential customers at the time they want them.
Examples of behavioral data include inquiry history, number tunisia telegram database and click rate of email newsletters, number of times coupons are used in stores, and survey responses, and these data can also be managed by the system. This kind of customer data is the clue and foundation for getting to know your customers in depth. In that case, instead of verifying all kinds of data, first clarify what data your company needs. If you can read from the data how each individual customer has interacted with your company and its products, you should be able to find the approach that best suits what that customer wants.
Build relationships with customers through email marketing One of the most commonly used methods for approaching customers in CRM is email marketing. Email marketing is a method of providing information to customers via email and taking actions based on their responses, in order to determine their needs and encourage purchasing behavior. Email marketing includes "step emails" that send emails tailored to the customer's level of consideration and actions, and "retargeting emails" that are automatically sent to high-potential customers at the time they want them.