Must-buy campaign evaluation points

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Please also see this article for more details. Alpenrose Co., Ltd. | CRM Case Study Alpenrose Co., Ltd. | CRM Case Study Fukuoka SoftBank Hawks Case Study: Multi-Channel Operations The Fukuoka SoftBank Hawks, a professional baseball team operator, is using Synergy! to strengthen communication with fans. Previously, fan information was managed in separate databases by ticket sales, mail order, fan club management, merchandise sales and food and beverage departments, but now it is all managed in one place.


Multi-channel operation has strengthened follow-up measures for fans. <Examples of measures using multiple channels> Send a follow-up email one hour after customers abandon the ticket purchase taiwan telegram database screen Discount ticket information will be sent via segment email one week before the match Realizing real-time communication with visitors through app push notifications Web parts function allows users to provide information tailored to the interests of each fan Promoting new registrations of "Taka Point Members" by utilizing CRM data and expanding advertising delivery By utilizing multiple media, such as email and apps, depending on the situation, the company has increased touchpoints from ticket purchase to after the game, and has succeeded in revitalizing communication with fans.


Please also see this article for more details. Fukuoka SoftBank Hawks | CRM Case Study Fukuoka SoftBank Hawks | CRM Case Study Hiraki Case Study: Replacing email operations with LINE Hiraki Co., Ltd., which aims to make high-quality shoes at low prices, has achieved great results by extending the one-to-one marketing method that was previously used via email to LINE messaging. Despite reducing the number of messages sent to 1/25 of the previous number due to the shift from paid LINE plans to a pay-as-you-go system, sales per message have increased 10 times compared to last year.