Setup advanced reactivation email campaigns

[robiulhasan]

Customers who receive email offers spend 138% more than customers who do not receive email offers.
Email marketing is the greatest driver of customer retention (80% of retailers cite email as the most effective channel).
75% of marketers believe email offers "excellent" to "good" ROI- eConsultancy, 2016
Developing an advanced, browse and cart abandonment campaign is essential in maximizing other tactics in this list, such as post-purchase and loyalty programs.


The best way to interrupt an exit is to provide val cell phone list ue. You don't need to offer discounts. Instead, think of ways to enhance the shopping experience such as saving their cart.

A reactivation campaign is simply a message to re-engage an inactive customer.



Note that a reactivation campaign can be executed across channels. We've seen success on FB Messenger, direct messages on social, and push notifications.

However, email remains the most robust channel for customer reactivation. (To see why, check out our analysis on email marketing statistics here.)

Advanced Reactivation Campaigns: See how Barilliance combines online and offline data, automatic segmentation, and triggered behavioral emails to create advanced reactivation campaigns. Request a demo here.