Features of HTML email

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Determine what constitutes a conversion First, decide the purpose of creating and sending step emails, that is, the content of the "CV (conversion)". For example, downloading product information, applying for a sample, repeat purchase of a product, etc. Since the email to be sent changes depending on the type of CV, if the purpose is unclear, it will be difficult to achieve sufficient results. 2. Create a scenario that matches your target audience After deciding on the content of the CV, select the "target demographic" to which the step emails will be sent.


By considering the customer demographic of your peru telegram database company's products and services, you will know who you should approach. Then, create a "scenario" that shows the stages of the step email. Step emails deliver what your company wants to promote in multiple steps, so it is also important to consider how to divide them up to make them easy to understand. 3. Create step email content Create the content of the step email according to the scenario you set.


Since the email will be sent in multiple parts, be careful not to cram too much content into one email. Also, since step emails are meant to build trust with customers, avoid using text that has a strong sales feel. You can get great results by promoting your company's products at the optimal time. 4. Send step emails and measure their effectiveness Once you have actually started sending step emails, you should regularly measure their effectiveness.