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One-to-One Marketing Another thing to consider alongside email marketing is one-to-one marketing. One to One marketing is a marketing method that delivers customized information based on each individual customer's information to help them achieve their goals. Company B, which tried to implement One to One marketing to encourage repeat visits, found that customers who visit repeatedly have one thing in common: Visit during a certain period such as summer vacation or winter vacation Visit on special occasions such as birthdays Visit on a special event day Based on this information, we have created an e-mail newsletter.


For example, you can segment customers who visit indonesia telegram database every year during the Christmas season and send them an email newsletter to register in advance when event plans become available. We created content that would remind customers of their visit to the theme park by using photos from last year's Christmas event. We then promoted the opportunity for customers to experience the same excitement again this year, encouraging them to return. In addition, Company B also conducted A/B testing by changing the title of the email newsletter and the photos used.


A/B testing is testing the optimization of content to achieve a target value. We created multiple variations on email newsletter copy and link placement, measured which was the most effective, and searched for the optimal content. Synergy!'s comprehensive performance measurement reports and A/B testing functions make it the perfect system for implementing One to One marketing initiatives. A must-read for email marketers! How to create messages that move customers A must-read for email marketers! How to create messages that move customers We have listed three common mistakes and provided some tips on how to solve them and the secrets of writing.