However, having a large number of followers is not always good. You need to check the engagement rate with your followers to determine whether or not they are actually influential. For example, if there is a user with 200,000 followers who gets an average of 200 likes on their posts, and a user with 20,000 followers who gets an average of 1,000 likes on their posts, it is clear that the latter has a higher engagement rate.
When selecting an ambassador, you should not only look egypt telegram database at the number of followers, but also pay attention to the engagement rate. Are there any problems with the person or the content of their statements? It is also important to check whether there are any inappropriate comments in the posts of potential ambassadors. In order to avoid the risk of a backlash or a decline in the brand image, it is necessary to go back and check the posts for any extreme or discriminatory comments.
Even if the ambassador's comments are not related to the company's products or services, the impression they give may affect the company and brand image. Users who feel uncomfortable with the ambassador's comments will not be keen to purchase the products or services the ambassador recommends. It is necessary to have multiple people carefully check whether the character is well-liked by many people and whether there are any biased comments. Before finding an ambassador, start with customer management Are you able to manage your potential customers' information? We will guide you through your level of customer relationship management (CRM) and how to utilize it according to your level.
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