Customer retention

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2.
3. Customer development/loyalty

Developing your own customer stages is a more basic exercise which we covered across a few different guides below.

Advanced Lifecycle Marketing Strategies & Tactics

[Guide] Customer segment analysis: Cre cell phone database te Better Offers

[Guide] Advanced Behavioral Segmentation to Increase Profits

How to use customer stages to create customer lifecycle management strategies
Once you have defined your customer stages, the next step in customer lifecycle management is to create engagements.

Engagements could be triggered messages, emails, offers, on-site personalization's, or other forms of communication with the customer.

Typically, customer lifecycle marketing messages are triggered, either taking or not taking a specific action.



Messages can also be triggered by a customer's status, belonging to a certain stage.