This is an effective method for getting your ads in saudi arabia business email list front of the people you want to see them, without the need for third-party cookies. Instead, companies can utilize a content-based approach to s or web pages that their audience tends to read most often. Using Natural Language Processing (NLP) technology, it’s possible to categorize web pages based on their context.
Choosing the publications you want your adverts to be seen on dramatically increases the chances of your adverts being seen by the right people.
Contextual targeting only works effectively if it’s backed by powerful algorithms like those used by Taboola. These algorithms can match a web page’s contextual classification with an article’s text to find the perfect placement for your ads. With these algorithms continually growing, the potential to target more and more sites, languages, and countries grow simultaneously.
Contextual targeting can offer a range of great benefits, including:
Driving conversions
Decreasing cost per mille (CPM) views
Reaching engaged audiences
Increasing brand awareness
Context Matters
Taboola helped pet food manufacturer Lily’s Kitchen reach pet lovers more than one million times in just five months. Contextual targeting was used to place adverts on the top sites publishing pet-based content, ensuring that brand awareness increased without the need for adverts on social media or users to search for content actively.
The online language learning site Babbel also used Taboola’s expertise to optimize their campaigns and create variations of their content, target the right consumers, and increase the organic reach of their articles. These strategies combined led to 100k new leads per month, a 22% increase.
Using reports to tailor your targeting
Once you’ve got a marketing strategy that uses contextual targeting underway, it’s time to integrate regular reports to help improve your success over time.
Generating reports relating to the performance of individual contextual targeting campaigns allows you to discover which subjects your highest-converting audience is reading about easily. These reports can also inform your strategy, giving a more profound understanding of which content is best received and where.
If users are starting to read more and more about a specific topic, you can create more t