Why is the loading speed of your website important?
When a user enters your website, whether via mobile or desktop, it is essential that it provides optimal loading speed .
This is essential because users tend to get bored when the site has not finished loading after a few seconds , so they end up leaving the site and most likely will not return. This is a potential lead that you will have lost.
For example, Kissmetric data tells us that:
This almost guarantees that they will instantly go to a competitor's website, which will reduce the likelihood of higher conversions, and you will lose the opportunity to:
Minimize slow loading bounce rate and increase traffic
Getting Google to index more pages on your site
Generate leads (by knowing and sharing the site)
Increase the PageRank score of the website
But, with all this, what is a reasonable time for a website to load ?
The ideal loading time for the web
[Tweet “The loading time that a website should display to be within the optimal range is always under 3 seconds.”]
Although we can find some that are extremely fast with loads of one second, up to those that take 8 seconds.
An example of optimal loading speed is the Amazon website. How fast does your site load?
Amazon's website loads in an impressive second. How long does it take your site to load today?
Today, e-commerce giants such as Amazon, Aliexpress and Apple combine nursing homes email list excellent content marketing with perfect optimization of web elements such as SEO, plugin, hosting and design to achieve the highest conversion rate.
You can do it too, you just need the following elements on your website:
Responsive design
Every day, the number of users of multi-platform navigation increases. These users are those who come to our site not only by desktop, but also by means of elements such as Smartphone or Tablet.
It is no longer a secret that if you implement a responsive design you can obtain multiple benefits to the loading speed of your site, since elements adapted to the size of the device considerably improve this speed.
Optimize images
Each image on your site has a significant impact on its loading speed . It is essential to optimize them:
For SEO with ALT attributes
Finding a balance between size and image quality
A very useful tool for this task is the WP Smush plugin. Try it!
Always up to date
And speaking of plugins, it is important that they are always up to date on your WordPress . Likewise, it is advisable to update the platform every time the corresponding ad is displayed.