Appearing in the first search results is a job that requires knowledge, skill and perseverance. Google has been updating its algorithm over the years, thanks to the data they have obtained with each search. Currently, the algorithm is made up of about 200 factors that are related to the content, domain, metadata, keywords, all internal, external and inbound links, and some factors that many will not know.
Website Factors
Domain Related
Domain age . The number of years the domain has been in thailand telegram existence will be taken into account. However, if a new domain comes along that does better, this factor will become secondary.
Include the keyword in the domain . This way, every time a page on the site is loaded, the keyword that interests us the most will appear. Although the name of the company may be preferred.
Keyword at the beginning of the domain . It is always preferable to write keywords at the beginning, both in the domain and in the metadata. In other words, the sooner the Google spider reads it, the better.
Years of the domain contracted . This is not the same factor as the age of the domain. This refers to the number of years that the domain has been active.
History . This can be a double-edged sword. Perhaps a domain was registered a long time ago, but it did not perform well. Therefore, it would be interesting to study the domain's history before choosing it.
The Who.is page . Who.is finds the owners of the websites. So if our IP has been previously penalized, it is interesting to configure it as private.
who.is as a ranking factor
Contain your country extension . If the company operates in Spain, an alternative is to use the .es suffix, as well as the .com and .org suffixes.
SSL Certificate (HTTPS) . The closed padlock you see next to the page link gives you the assurance that the page is secure. It influences SEO , and beyond positioning, 86% of users do not buy from a website that does not have this certificate.
Quantity of keywords . We will discuss keywords in depth later, but first we mentioned that Google understands that a website is of quality when it has developed content on many different keywords, on different pages, and related to each other.
Where is the server ? The geographical location of the server will influence several aspects. On the one hand, speed, as it is not the same to send a signal to Canada as to Madrid. And on the other hand, it will influence Local SEO .
Link Google Analytics and/or Google Tag Manager . These are platforms that Google uses to analyze your website data or add HTML tags to measure events, conversions, and more.
Reviews . Site ratings are key to ranking, but they must be organic. So Google will penalize opening a Google My Business account and having 20 reviews in the first month, since they are probably from family and friends.