Additionally, landing pages can also be promoted on social media by linking the landing page URL to your posts or profile. You can include social sharing buttons with every email sent to subscribers and further motivate them to share your newsletters.
: Having a Lead Magnet refers to giving your users different types of incentives to share their personal data with you. This can be in the form of a discount code, a free eBook, or a video course – basically, anything that can give them a reason to sign up or subscribe.
Cross-promotion: You can link or collaborate with other businesses to gain more subscribers. This is done by asking them to promote your products, services or events and in return, you can do the same for them.
Offline Methods to Build an Email List
Encourage customers to subscribe: Getting your store cp number philippines to subscribe to your email list is a great offline method to build your email list . In this method, it is advisable to ask customers to sign up on a tablet or phone rather than on a paper form. This is to ensure that you get the correct email ID as some customers’ handwriting may be illegible.
Use QR Codes and Short URLs – The URLs you create for your website should be easy to remember. Alternatively, creating logo QR Codes is a great way to attract customers to your landing page. This is because the customer simply needs to scan the QR code and they will be automatically redirected to the landing page. URLs and QR codes can also be printed on business cards, shopping bags, etc.
Visit local events to generate leads – It’s a great idea to visit local events that are taking place in your area so you can collect potential leads. By visiting local events, you can circulate your business cards and collect contact details of potential customers and subscribers. You can even have people sign up on their tablet or phone on the spot. Local events provide a great platform for building links with potential subscribers.
Tips to improve local email marketing
Here are some tips and tricks to improve email marketing for a small business:
Create an eye-catching subject line
The subject line plays an essential role in the number of visitors who arrive at your page through a link, also known as the click-through rate (CTR). A large portion of your current subscribers will open an email if the subject line is compelling enough. You can even use local references in the subject line so that it immediately captures your subscribers' interest. A good way to make your subject line different is to personalize it with a place or person's name.