The basic configuration of Google Analytics 4 with Tag Manager can be performed by anyone with an elementary level of knowledge in these tools. It is very easy to do, it only consists of 4 steps that we explain in detail below.
Step 1: Create the new Google Analytics 4 property and data stream
The first step is to create a new property . If you already switzerland number for whatsapp have Universal Analytics, go to Admin and then to the Create Property button . We recommend skipping the setup wizard:
create property in google analytics 4
When the window to create a new Google Analytics 4 property opens, we will assign it a name, define the country, time zone and currency .
naming property in google analytics 4
If we ignore the recommendations and select the wizard , we will only see a couple of additional screens. The first will ask us if we want to create a GA4 property or if we want to connect to one we have already created. Since this article is about creating a new one, we will select the first option .
wizard to create property in google analytics 4
We then enable data collection and create the property as we saw previously.
Step 2: Create a data flow for the Web
A data stream is the source of information for a property , and a GA4 property can have multiple streams: one for web, one for apps. Let's set up a data stream for web by selecting the Web button: