This is especially important in B2B and Industrial

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Nowadays, the typical isolated act of looking at Google Analytics, discussing with salespeople how they “see” our customers, or looking at sales and payment figures month by month, can no longer be considered good Customer Analysis.

At least in terms of achieving growth results, for example.

The goal of professionalizing and giving importance to Customer Analysis today is to systematically incorporate the customer's vision into the strategy and people, in order to have an advantage in indonesia business email list decision-making related to innovation, investments, customer experience, etc.



environments where the relationship between a customer and a company (and also with its competitors) is very strong, so knowing their comparative point of view will be very valuable.

Furthermore, faced with a new era of permanent change (which normally originates from the end consumer), we will only be able to arrive on time if our client (normally closer to the end customer, B2B2C) tells us about it.

For all these reasons, constantly incorporating the customer's vision and assessment of the experience provided by your company (and others) is vital to adapt.