This is not to say that you are doing everything wrong and that list email company in indonesia you have to follow my infallible method. Too often I have read articles by consultants who make their readers feel guilty for the mistakes they make and who propose winning solutions to them, without even knowing their reality. In itself, therefore, it is not wrong to give discounts, but try to make this effort, try to understand if there are alternatives that could be more profitable for you. It is important for you to understand that when you give a discount: you could get your customers used to (in case you were to repeat promotions continuously and as your only advertising tool) getting your services at the discounted price (and not at the list price).
you could obtain, in exchange for a lower profit margin, a competitive advantage, for example, the data of your new customers (later you will understand how much value there is in a customer list!) The importance of competitive advantage Why did I talk about competitive advantage? Have you ever noticed the purchasing procedures within the largest e-commerce sites that sell perfumes and cosmetics online? They don't just know your name, your email, your telephone number, the area you live in (for shipping) and the products you just purchased, but much more: the brand you love the type of skin treatment you want your ability to buy expensive or cheap products how often you buy every interaction and action you take within the site Imagine, for a moment, if you had the ability to know all of this information for every woman who visits your beauty salon website .