Before contacting a company to be your partner in a co-marketing campaign, you must have several points defined. On the one hand, this potential partner must be willing to accept your offer and on the other hand, once it starts, you will achieve the expected results.
So far, I've talked about why you should develop a co-marketing plan. However, you yourself must define what specific objectives you will pursue with this strategy.
Remember that each case is different because each company has its own indonesia number list needs. Set “smart” objectives: specific, realistic, measurable, results-oriented and with an execution date.
Once you have defined your objectives, you will be able to determine which profiles of allied companies best suit you, what content or dynamics you will develop, through which channels you will communicate the campaign and for how long.
Having your objectives crystal clear will make your path easier and will determine the different phases you must complete to successfully complete your co-marketing campaign.
What will your ally gain?
If you are the one taking the initiative to present a co-marketing proposal, you must be in charge of selling it. This means that you will have to think about and define – in parallel with your objectives – what benefits you will offer to the partner company.
It is important that your objectives and those of your partner are aligned, so that the same co-marketing campaign benefits both of you.
Now, in order to be able to frame these benefits, you will have to undertake an exhaustive investigation into the other company.
The idea is to identify their strengths and weaknesses, what their audience is like, what type of content they share, how they communicate with their followers, what experiences and services they provide, etc. The more data you have, the more accurate the benefits you offer them will be.
Prepare your proposal
This is the time to put together your super co-marketing proposal. To do so, use all the inputs you already have to structure a presentation where you present the actions you think should be carried out to establish cooperation.
You can make a first approach without sending the proposal, but I recommend that you have it ready in case you receive an immediate response.
Get your team ready
Don't hesitate to do as much work ahead as you can before you execute your proposed co-marketing campaign. Assigning tasks to your team, even before you launch the campaign, is a great way to make sure that processes are completed more effectively in a timely manner.
Tips for Creating a Co-marketing Strategy
Making a co-marketing agreement is one of the most important steps you will need to take when creating this strategic plan.
This document will serve to put in writing the commitment of both parties to comply with the schedule, as well as the operational details to achieve it.
Below I leave you some key points that you should take into account.