And it cannot be left out of the 2017 marketing trends because it will continue to gain more strength.
The premise remains to share valuable information through this format; video only makes the consumption of content attractive and more digestible depending on the way you use it.
If you still have doubts, Nicola Mendelsohn, Facebook's executive for Europe, said that in 5 area code philippines mobile years the social network could be solely about videos, as he said that it is the "best way to tell stories" and helps us digest much more information.
On the other hand, YouTube remains the second most used platform as a search engine , which shows the relevance that the audiovisual format has for users.
This can only be translated into a super important challenge for organizations that want to take advantage of it: they must create solid strategies, focused on creating quality videos and aimed at responding to the needs of Internet users.
Let's Go Live!
Although streaming is nothing new, ever since Periscope showed us that live broadcasts could be done at any time with just a mobile device, the truth is that other platforms have not been left behind.
Twitter, Facebook and Instagram already offer this type of broadcast , and it is especially attractive for covering events that are important to your audience.
If there is an opportunity to show engaging material to your followers through these broadcasts, you can take advantage of the in-the-moment interaction to encourage the exchange of information through more direct conversation.
[Tweet “We can take advantage of instant interaction to encourage the exchange of information through more direct conversation”]
Another interesting feature of this way of sharing content is the ability it offers to show more exclusive details to your users , including your more human side as a brand. It gives them a different experience.
Mobile Priority
Browsing and searching via mobile devices continues to grow to the point of having surpassed, for some time now, queries from computers.
If designing a responsive website with content that is friendly to different screen sizes isn't already on your agenda , then it should start being one. Your users are most likely browsing there, so you should too.
In 2017, you should not forget to take mobile into consideration in your strategy. Even those companies that do not have a mobile application could think about how to design one that allows them to have more direct contact with their users.