SMS Marketing for Generation Z
SMS Marketing for Generation Z is still a useful and effective resource. But it needs to be adapted to the specific characteristics of the social group. Thus, SMS Marketing for Generation Z is integrated among the rest of conventional oman phone number digital marketing actions, but with new themes and design.
TABLE OF CONTENTS
Who belongs to Generation Z
Traits of Generation Z
1.- Self-taught
2.- Technological
3.- Consumption
4.- Own image
SMS Marketing for Generation Z
1.- Brevity
2.- Digital format
3.- Social Networks
4.- Creativity and interaction
5.- Key design
Who belongs to Generation Z
SMS Marketing for Generation ZGeneration Z refers to those people who were born after the year 2000. This new generation is also known as the post-millennial or centennial generation. It is one of the youngest generations today. In fact, some of them are the ones who are currently coming of age.
What does all this mean? What can be concluded is that this is a 100% digital generation that rejects, due to not having known, many of the more analog behaviors or actions .
In fact, Generation Z is the generational replacement for millennials. Thus, they are considered the most digitally savvy generation. In this sense, it must be understood that they will lead future technological innovations. Therefore, it is necessary that SMS Marketing strategies for Generation Z are always up-to-date and competent.
It would be a mistake to assume that, because of the small age difference, there is no difference between millennials and centennials. While the latter do not know life without smartphones or social networks, it is likely that some of the former still remember Windows 95 or even life without a computer. All of this affects the way they communicate and perceive marketing campaigns.
Thus, centennials have their own way of consuming digital products and services . This is also true when it comes to SMS Marketing for Generation Z. In fact, they expect to receive certain messages and products over others. In addition, they assume that they will receive special treatment from advertisers. This is because they are used to different digital campaigns and other strategies.