Just as a physical store involves a series of expenses such as rent, maintenance, employee payments and general services, the management of a digital store also requires actions that safeguard its proper functioning.
Domain, hosting, programming, design and updating of the web portal, as well as the development of marketing strategies and SEO optimization , are some of the areas of action that you should consider.
Costs vary and it is important to find the best option that combines good numbers (south korean tv series) price and quality. This is if you do not have a web developer on your team, which could be the most common case.
As we mentioned before, in physical sales everything happens in a short period of time while the customer is in the store and once he or she leaves the store it could be said that the process has ended.
In digital stores, the post-sale process is very important, because once the user enters their card details and clicks buy, a series of actions are triggered so that they receive their purchase satisfactorily within the agreed time and without further complications.
Processes such as purchase registration, shipping logistics, service tracking and customer service are vital to the success of an online store.
Furthermore, methodologies such as Inbound Marketing and Content Marketing have shown us that the relationship between brand and customer must be longer lasting, always accompanied by the added value that we can offer beyond the sale of our product or service.
Online Reputation
Operating as a business in the digital environment offers many advantages, such as reaching a larger audience and, in some cases, even saving assets.
But it is also true that other factors come into play, such as digital reputation, which can cause severe damage if not properly cared for.
[Tweet “Precisely because of the wide reach and speed with which information is shared on the Internet, digital reputation is much more delicate.”]
A bad review, negative comments or the misuse of communication through the brand's social networks can be a catastrophe that in just a few hours can leave us in a very bad position and be detrimental to our credibility as a business.
When a person is considering making an online purchase, they tend to first check the ratings and comments that other users give to a particular platform on the web. A single comment can make the difference between our potential buyers choosing us and going to another eCommerce service.
Physical and Digital Coexistence
CRUCE is a digital agency founded in Buenos Aires with the aim of helping SMEs in the process of migrating from physical to digital space.