Key Performance Indicators (KPIs) are essential in online commerce, since measuring indonesia email database and analyzing them is one of the main keys to success in this highly competitive ecosystem. In the following video, courtesy of Youtube, you will easily learn what KPIs are .
According to the eCommerce Report, developed by the eCommerce Institute, in 2018 the amount of B2C retail online transactions will represent 84.9 billion dollars.
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So, there is no doubt that trade will continue on its upward trend, gaining more and more confidence among buyers and consolidating itself as a channel in continuous growth.
The best KPIs for ecommerce represent the value chain of these commercial organizations, as they are focused on key areas that occur throughout the entire process: from when a visitor arrives at the site, through the purchase, to the user who returns on their own to purchase a product from us again.
Below I will tell you what each of the best KPIs for e-commerce consists of and why they are of vital importance for the real measurement of your online commercial actions.
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Conversion Rate
The conversion rate is the division of sales made by visits received. In other words, it represents the percentage of visitors who made a purchase, and it is essential that you have it on your list of the best KPIs for ecommerce.
In the words of Bryan Eisenberg, Conversion Rate is “a measure of your ability to persuade visitors to take the action you want them to take. It is a reflection of your effectiveness and customer satisfaction. In order for you to achieve your goals, visitors must first achieve theirs.”
Understanding the above is vital so that you know how to analyze and take advantage of this information in order to define what actions you can carry out to optimize each area of action that allows you to achieve your objectives.
Gabriela Paredes, independent Digital Marketing consultant in Chile, highlights the importance of determining the KPIs you should use according to your objectives.
“If it is a branding campaign, then we look at the variation in visits, the organic repurchase rate, the permanence on the site and the bounce rate. If it is a campaign to increase sales, then we look at the ROI and the conversion rate. In reality, the important thing is to be clear about the objectives of the strategy and, based on them, choose the most appropriate KPIs that will give insight into whether we are doing well or if we need to correct the path ,” he said.