2- Work with a refined and updated database:
In effective Email Marketing Campaigns, it is essential to protect the sending reputation. We recommend periodically cleaning the database for optimal delivery of communications.
[TIP] Using data update forms allows you to have an updated and more complete database to achieve effective and properly segmented Email Marketing Campaigns.
3- Always identify yourself clearly:
You must indicate the name of your institution or a representative thereof so that your subscribers can easily identify you in their inbox.
[TIP] Using “dynamic senders” allows you to send the same campaign from different senders.
4- Personalize your emails:
Make your contacts feel special by personalizing your effective Email Marketing Campaigns to the maximum. Include “tags” both in the subject and in the body of the email.
[TIP] Take advantage of this tool by including subscribers' names as well as personal pronouns.
5- Generate coherent and valuable content:
Creating effective Email Marketing Campaigns is not just about sending an email with a press release or promotion.
[TIP] We understand email marketing as campaigns with multiple emails sent over a period of time (between 2 and 6 weeks) and of which 90% of the emails are focused on providing value and generating trust. Only 10% of the emails will be focused on directly offering a product or service.
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When the strategy is focused on the customer and not just on the product, there pharmaceutical email list is an awareness that people are an important part of the capital and that they evolve over the years, with experiences and interests.
Databases need to be dynamic. Efficient segmentation and constant data updates allow you to deliver the content your subscribers expect at the right time.
[TIP] Using API for integrations (CRM, CMS).
7- Take care of the design and think responsive:
Mobile usage is growing at an incredible rate. Devices like tablets and smartphones have seen increased sales in recent years. Think “Mobile First” .
[TIP] According to data provided by Subtel, 77% of internet connections are via cell phone.
8- Take care of the frequency of your shipments:
The best way to find the ideal frequency is to understand effective Email Marketing and automation campaigns as a long-term relationship tool, rather than as a tactic for one-off campaigns.
[TIP] Design and implementation of Contact Policies applied to your communication channels.