Knowing the profile of consortium buyers is essential for companies operating in this market, as it allows for the creation of more effective and targeted marketing strategies. Understanding who these buyers are — their motivations, preferences, and purchasing behavior — helps companies adapt their offers, campaigns, and sales approach, ensuring greater customer satisfaction and a higher conversion rate. Knowing this, in today's article, we will explore in depth who these consortium buyers are and how you, as an entrepreneur, can benefit from knowing the profile of this type of consumer. Keep reading so you don't miss a single detail!
INTRODUCTION TO THE CONSORTIUM MARKET:
For those who are not yet familiar with this model, let us explain in a simple way what a consortium is. A consortium is a very popular planned purchase method in Brazil, which offers participants the panama whatsapp data opportunity to purchase goods or services in installments, without having to deal with the dreaded interest . It works through groups of people who contribute a monthly amount, allowing one or more participants to be awarded a letter of credit each month to make the desired purchase. The consortium stands out for being a financially accessible option and for promoting long-term financial planning, decisive points in the financial organization of our people.
GENDER DISTRIBUTION:
An analysis of the consortium market reveals a significant male predominance among buyers. Recent data indicate that 69.1% of consortium members are men, while 30.9% are women. However, we cannot ignore that this imbalance can be attributed to several cultural, social and economic factors that influence purchasing behavior.
Men traditionally tend to be more interested in investments and long-term planning, areas in which consortia fit perfectly. In addition, the acquisition of goods such as cars, real estate and other products with higher added value, common in consortia, is often associated with male profiles. On the other hand, it is important to highlight the growth of female participation in this market; with the increase in financial independence and the presence of women in the job market, female interest in consortia grows. This gradual change indicates a trend towards gender balance, which represents an opportunity for companies to adapt their marketing strategies to attract an increasingly interested and active female audience. TIP: Focus on anticipating the future.
BUYERS AGE RANGE:
When analyzing the age range of consortium buyers, it is possible to observe that young adults, between 25 and 34 years old, represent a significant portion of customers, corresponding to 35.2% of the total; this group, for the most part, is in the process of professional and personal advancement, seeking investments that guarantee financial security and the achievement of medium and long-term goals. For these consumers, the consortium appears to be an attractive option due to its planned and interest-free nature, which aligns with the search for financial stability. Another relevant age range is that of consumers between 35 and 44 years old, who account for 36.8% of consortium members; these individuals are generally at a stage in life in which they have already achieved a certain professional stability and are focused on building assets and consolidating investments. At this stage, the consortium is seen as a safe and effective tool for acquiring high-value assets, such as real estate and automobiles, without compromising the family budget.
Understanding these differences is crucial for consortium companies, which must adapt their approaches to meet the needs and expectations of each age group.