2025 Spring Festival Marketing Strategy:=

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Internet Celebrity Marketing Assists New Year Business Opportunities!

2025 Spring Festival Marketing Strategy: Internet Celebrity usa consumer mobile number list Marketing Assists New Year Business Opportunities!
The Spring Festival is approaching, and major brands have begun planning marketing activities. With the advent of the digital age, consumers increasingly rely on social media and influencer recommendations to discover new brands. In 2025, Internet celebrity marketing, combined with the consumption characteristics of Generation Z, the creative content of short videos, and the blessing of AI technology, will continue to work hard during the Spring Festival to create more business opportunities for brands. This article will introduce the Spring Festival marketing trends, how to use Internet celebrity marketing to seize the Spring Festival market, and help brands stand out in the Spring Festival marketing competition.

Table of contents
2025 Spring Festival Marketing Trends
1. Seize the consumption power of Generation Z
2. Combination of real-time interaction and short video and audio
3. Application of AI tools
3 key points for Spring Festival marketing
1. Show the spirit of Spring Festival shopping
2. Multi-platform integration
3. Build brand power through Internet celebrities
Popular forms of Spring Festival marketing
1. Live broadcast & short videos
2. Social media interaction
3. Spring Festival co-branded limited products
Is influencer marketing the key to Spring Festival marketing? Kolr helps find the best candidate!
2025 Spring Festival Marketing Trends
1. Seize the consumption power of Generation Z
According to GWI survey data , the main platform for Generation Z to discover brands is social networking (51%), followed by search engines (48%) and consumer reviews (36%). A quarter of Generation Z said , they are more likely to purchase products that have a large number of "likes" or positive reviews. As "digital natives", Generation Z is more sensitive to advertisements with immersive and interactive spaces. Compared with ordinary consumers, Generation Z is 33% more likely to discover brands through Vlogs (Video blogs) and 28% more likely to discover brands through advertisements in virtual spaces.