Identify who the journalists and communicators are and establish direct contact with them to generate advertising. The logic here is to appear and be mentioned by those professionals to generate authority in the eyes of the public.
Unconventional public relations
Develop actions and strategies that may not have a direct norway whatsapp number database relationship with your product, but that attract the attention of the media. An example is what McDonald's did when it gave away free fries and attracted the attention of Exame magazine.
Google Ads
Making ads on Google. Doing SEM (Search Engine Marketing). Basically, it means identifying the most searched words on Google, paying for those words and generating traffic on the platform's website. If you don't know how to do it, there are specialized agencies that can help you with this service.