Let us become your ally in creating a successful whatsapp australia brand.
Write to us to find out the terms and cost
Web design cases
Write to us
Research shows that 90% of a buyer's assessment of a product's packaging design is somehow related to color. Very often, color becomes the key parameter in favor of a certain choice. Without a doubt, color is no less important for absolutely any website, because the color scheme of even the most seemingly insignificant element affects conversion. Website development, therefore, not least of all includes choosing the right color palette.
The point is: use the right colors and you win.
What is color psychology?
To better understand our tips on what color to use to create a website , a brief excursion into the subject will not hurt you.
Color psychology (or psychology of color) is a science that studies how color influences human behavior. In fact, it is part of the vast, rather complex field of behavioral psychology. Of course, some people are skeptical about this science because its theories are quite difficult to test objectively. However, it is foolish to deny the profound influence that color has on people.
A customer usually only needs 90 seconds to form an opinion about a product. That's very fast. And 62-90% of that opinion is based primarily on color.
Color psychology is a must-learn for any entrepreneur, not just a marketer or designer. Or maybe you are preparing to become a parent and can’t decide what color to paint the walls in the nursery? Believe me, color matters. Our success depends on how we use it. In one of the articles we wrote about the importance of color schemes in creating a logo , now let's talk about web design and the colors of your potential site.
Where to use color?
Let's focus on our context. Since color is omnipresent, we need to understand where and when to apply our knowledge of it. Certainly, here and now - when it comes to web design, this is the key question. We will look at the color scheme of websites, and the main characters will be the shades of headers, borders, backgrounds and buttons. We will tell you how to choose the right color for all these details.
Use the right color wisely
Color is a tricky thing. You have to know how to use it – at the right time, for the right audience, for the right purpose. To succeed in color psychology, don’t forget these key principles.
For example, if you are opening a fast food restaurant that caters to families, your website design is unlikely to include a lot of black.
You'll want more bright, vibrant colors—perhaps red, green, and yellow. If you're targeting a female audience, brown and orange are unlikely to be at the forefront of your color scheme. For example, Loreal chose a combination of black and white with a soft lilac accent for its website's corporate identity.
Why this way and not otherwise?
In numerous surveys, about 35% of women named blue as their favorite color, 23% preferred purple, and 14% preferred green. The least favorite color was orange, followed by brown and gray.
Infographics on Gender Color Preferences