Recruitment channels that can be worked on
Learn first-hand about some of the channels that will allow you to increase the number of visits to your website:
SEO web positioning
Firstly, we have the organic channel, which we can start working on without the need to make a very high initial investment. The investment you will have to make in this regard is the time you will invest to optimize your website at the SEO level, as well as a possible Linkbuilding strategy to gain authority.
We also recommend that you use Guest posting if you have a Blog and want to gain that authority in addition to making yourself known to an audience that can bring you traffic in the medium-long term.
SEM campaigns
Search engine advertising, mainly on Google, will also allow you to get a lot of traffic through the generation of ads, although this channel requires an initial investment, since in order to promote your project you will have to create campaigns that involve paid ads. As soon as these campaigns start, you can get the top positions in the results, although it will depend on the bids you make. When we talk about SEM advertising, we refer to both Google Ads and Google Shopping.
Social Media
You can also invest in this advertising on social networks that have millions of users and will also allow you to get traffic very quickly, although with ads that also involve paid ads. Depending on the project you have, social networks such as TikTok, Instagram or Facebook could be very helpful.
Youtube
Generating content in video format can also be a good marketing technique to increase visits and brand reputation. From YouTube itself, we can carry out an SEO strategy to position our videos and get traffic to our web pages.
Email marketing
Surely many projects do not take this source of traffic into account, but it is undoubtedly one of the best for generating recurring traffic, especially in online stores where we want to increase our transactions. By sending 1 email per week we can achieve great results.
Affiliate Marketing
By now in your marketing journey, you've probably heard about the importance of generating traffic and branding through third-party websites.
It is undoubtedly a very important acquisition channel as it will allow you to obtain traffic from potential users through advertisements and promotions that adapt to the interests of your target audience.
One of the great advantages of this affiliate system is that the investment you hotmail email database make is only "spent" when there are interactions, or when these affiliates charge for these clicks or interactions from the users of their platforms.
SEO tricks to increase your visits
Going into SEO only, we show you some of the best SEO tricks that you can use in your strategy to increase organic traffic to your website:
1. Create and optimize your content
Without content, you will hardly be able to be relevant to search engines, so it is necessary for your website to have good content that is effective for SEO and well optimized for the target keywords. Surely a good option is to include a Blog in your project to create quality content.
As for choosing keywords, if you are just starting out, we recommend that you start by finding keywords that have low competition so you can get results as quickly as possible.
2. Promote this content on social media
Once you have created this content, share it on the main social networks to reach your target audience and increase the popularity of your brand. Without a doubt, social networks are one of the most effective communication channels today.
3. Create attention-grabbing titles
Optimize your meta tags to increase the CTR of your results in the SERPs and thus increase your number of visits. Use rich snippets to make your result stand out even more from the rest.
4. Improve user experience
In addition to having a well-worked responsive design, optimize your website at the WPO level so that loading times are as low as possible. You can use some tools such as Google's own, or others such as GTMetrix or Webpagetest.
5. Internal linking strategy
Create a good internal linking strategy, also called SEO interlinking , to improve the ranking of your keywords and get more traffic. There are different types of internal linking, which you can see in the post we have worked on from the previous link.
6. Look for new keyword opportunities
If you are just starting out with the project and don't know what to do to get traffic in the shortest time possible, you will have no choice but to use keywords that are not very competitive. We call these keywords Long Tail , and they tend to rank better compared to other more generic keywords with a lot of competition.
You can also use some SEO tools like Sistrix for this task.
7. Linkbuilding and public relations
Depending on the project you have, getting external links from other sites related to yours will also help you a lot to gain authority and therefore organic traffic.
If you have a blog, the best thing to do would be to collaborate with other portals with which you can do this, or by creating a link building strategy, for example for an online store.
In this article we explain the importance of this Linkbuilding SEO factor.
Use SEO tools
There are a lot of digital marketing tools out there these days, not to mention all the SEO extensions you can find for your browser, which are also very helpful.
Using one of these tools will make your job much easier as you will be able to extract a lot of valuable information that you cannot get in any other way and with free tools. Here are some of the best tools you can try:
Sistrix
One of the most widely used premium tools in the SEO sector due to the large amount of data and functionalities it offers to optimize both the On-Page and Off-Page SEO of your website.
Effective tricks to increase your website's traffic
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