Transparency in the work of an SEO agency

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Set clear objectives and discuss the KPIs that will be used to measure the success of the campaign.
As we have already mentioned, many agencies DO NOT give you objectives for your projects, with the excuse that it is difficult to measure SEO, but the reality is that if you do not measure the actions you are carrying out and do not have clear objectives, you will never be able to achieve the desired goal. In addition, in the medium or long term, there will be misunderstandings between the two parties. It is clear that KPIs can vary depending on the business, but some common KPIs are website traffic, bounce rate, session duration and conversions are key to defining the objective and thus evaluating the success of the campaign. It is important to keep in mind that an SEO campaign is not a short-term solution, so it requires a constant process and regular monitoring to ensure that the desired objectives are being achieved. Therefore, it is important to be patient and give the SEO agency time so that it can fully implement its strategy. Now, the fact that it takes time to give results will depend on the project. At SEOCOM we have projects with a lot of authority, where our actions are seen on the same day, and we have other projects that take weeks, and obviously, when a project has just been born, this is the high school senior email database one that requires more time to be able to see results, but it will always depend on the situation of the project.

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Request regular reports to see progress
Once the KPIs have been established, it is important for the SEO agency to provide regular reports showing the progress of the campaign. These reports should include relevant and easy-to-understand metrics as well as recommendations for improving the results. Reports should be delivered regularly, either weekly, biweekly or monthly, so that the progress of the campaign can be properly tracked. Another option is to set up a real-time Dashboard to be able to see how the results generated by the SEO actions are working. It is important that the reports are customized and tailored to the specific needs of the business. For example, if the main goal of the SEO campaign is to increase website traffic, the reports should include relevant metrics such as total website traffic, organic traffic, bounce rate and average session duration. If the main goal is to increase conversions, the reports should include metrics such as conversion rate, average transaction value and cost per conversion.

The Agency is your friend, ask why things are the way they are.
In addition to regular reporting, it is important that the SEO agency is available to answer questions and provide additional information about the campaign. This includes clear and effective communication with the SEO agency team to ensure that appropriate steps are being taken to improve the campaign results. In our case, we are sometimes told by clients that our reporting is like training, but we believe that it is of utmost importance that the client understands what we do and why we do it.

Make clear the terms and conditions of the agreement.
Having a clear understanding of the terms and conditions of the agreement is essential to ensure a transparent relationship with the SEO agency. This includes the duration of the campaign, the associated fees, the expected results and the responsibilities of both parties, and this point is of vital importance because in many cases, there are parts of the SEO strategy that are implemented by the client, and if this part is not fulfilled, the defined objectives may not be met. In short, transparency on both sides is key to ensuring the success of an SEO campaign, as is setting clear objectives, discussing KPIs and receiving regular reports that include relevant metrics and recommendations to improve the results. In addition, it is essential to maintain regular communication between the client and the SEO agency to ensure that appropriate measures are being taken to improve the results of the campaign. By having a clear understanding of the terms and conditions of the agreement, you can ensure a transparent and effective relationship with the SEO agency that will transparently allow you to achieve the desired objectives, maximizing the return on investment in the SEO campaign.