I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every rcs database manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153345
The process of achieving marketing goals
A mistake that beginning entrepreneurs make is the opinion that processes are chaotic: you can use different tools in any order. Practice shows that without a clear strategy it is impossible to achieve high sales.
Developing marketing goals involves a certain order of actions aimed at solving the tasks set. It is important that the result can be measured in amounts, sales volumes, sales percentages or any other indicators that show the effectiveness of the business. Next, we will consider the algorithm for the correct development of a strategy.
Step 1. Allocation of business goals by levels
Describe the product's priorities and its value from the consumer's point of view. These two points are the basis for all subsequent marketing activities. It is important to understand the difference between the value of a product and its price.
The formulation of business goals is done according to the principle "from big to small". In other words, you should start with global and long-term priorities and move towards specific parameters, methods and channels. (Earlier in this material we considered the classification of types of goals by levels: business, marketing, communication and media).