Tech B2C Advertising Trends: How to Succeed in the Consumer Electronics Sector

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Traditional consumer electronics are a thing of the past. Today, digital experiences are the real stars of the technology sector.

Mobile apps, gaming consoles, smart home accessories and, of course, the omnipresence of the smartphone are part of an industry that is more complex and competitive than ever.

These are the latest marketing trends in the B2C technology sector that can be useful for future campaigns.

1. Data-driven personalization
According to a McKinsey report , brands that get marketing personalization right generate up to 40% more revenue.

Thanks to the huge advances in data-driven marketing, we can use personalization to a purchasing directors email database ttract the attention of our target audience. For example, Facebook serves personalized ads to its users based on their interests and online behavior. Facebook’s algorithms analyze likes, comments, and other interactions to generate personalized ads that are tailored to each user, leading to higher click-through rates and conversions for advertisers.

With Outbrain, B2C technology advertisers can also leverage user data to create a highly personalized experience. For example, if a user typically reads articles about health and nutrition, Outbrain’s algorithms can serve them ads for fitness apps or sports headphones. Outbrain also takes into account a user’s location, demographics, device used, and other data to further tailor the experience.

Data-driven personalization improves ad performance by allowing advertisers to target their content to specific audience segments based on their interests and behaviors, increasing conversions and ultimately ROI.

Here are some examples of B2C tech digital campaigns that have applied data-driven personalization to achieve their goals:

Alive
Consumer electronics brand Vivo partnered with recommendation platform Outbrain to boost performance beyond traditional Social and Search channels . In doing so, Vivo connected with the most relevant audiences and boosted engagement as it took an interest in users’ tastes, thereby boosting its ROAS.

Samsung
In its case, Samsung diversified traffic sources and experimented with native ads, leveraging Outbrain’s recommendation technology and premium publisher network to reach new audiences and acquire new users.