Tips for Implementing the Strategy Step by Step

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Carrying out an Account Based Marketing strategy is simple, but you need to take into account some tips to apply it in the best possible way:

Step 1: Identify your most valuable target accounts

These are the key accounts that can represent the highest revenue for your company.

Step 2: Research these accounts

Find out about your target customers' needs and pain points, as well as where they are in the Buyer's Journey .

Step 3: Customize your campaign

Once you've done your research, you'll be able to develop creative venezuela whatsapp number database assets that are meaningful to the account you're targeting.

Step 4: Launch custom campaigns

Start the campaigns.

Step 5: Measure these campaigns

Analyze your campaigns to evaluate their performance.



Conclusion
Account Based Marketing is mostly used for B2B businesses, as they often have to deal with many people during the sales process; that is, the decision makers.

A campaign focused on just one of these parts of a company might not be enough to persuade a customer to make a purchase. That’s when ABM becomes so valuable.

With its high level of personalization, ABM becomes the solution to convince prospects, who are usually represented by accounts so specific that the organization is almost certain that they will make a purchase.

Its application is very simple and strategies such as events and webinars are usually the best examples to start using this methodology in your company.