10 Questions You Should Ask Your Digital Marketing Agency

[tongfkymm44]

1. What are the rates and how are prices structured?
The first thing you'll want to know is the fees they charge for their services. It's very normal that you don't know how to assess whether the price is high or low, so you should get as much information as possible about their services and way of working in the rest of the questions. In addition to assessing whether they offer you a good quality-price ratio, it's also important to know if they fit into the budget you have available. To do this, you can ask more specific questions:

Do you charge a flat rate, per hour or per project?
Are there any additional costs I should be aware of?
What is the billing process and when do I need to make payments?
Don't trust agencies that aren't transparent with their rates or can't provide you with a clear pricing structure. Transparency in a marketing agency is crucial, especially on the financial side, as it will help you avoid unpleasant surprises in the future.

2. What is your experience with businesses similar to mine?
When evaluating a digital marketing agency, it is important to know if it has experience working with companies in your sector or that face similar challenges to yours.

If so, you could dig deeper into their knowledge by asking for examples of campaigns or projects successfully carried out in other similar companies and the results of these.

If not, where an agency may not have worked in your sector, but does have key tools and strategies that they can apply to your business, you can ask them what information they need from you to understand the market you are working in and what strategies they consider plausible to implement in your business.

3. Success stories or testimonials from previous clients?
The best way to find out what kind of companies they have worked with is to ask for examples of success stories and testimonials from previous clients. This information will give you an insight into the sectors they operate in, the size of the companies they work with and their experience over the years.

If you have any doubts that the client portfolio shown to you may be falsified, you can always add in the conversation that you would like to contact one of the clients shown to you to obtain references.

4. Who will be my point of contact and what is the workflow?
Without good communication between client and agency, nothing is possible. Apart from the financial aspect, the services and the reputation of the agency, it is extremely important that you feel in tune with the people with whom you have the first contacts and the way of working that they present to you at the agency.

Knowing who your point of contact will be and what the agency’s workflow is like will give you an idea of ​​how communication and collaboration will be. You can also ask about preferred communication channels and whether there are regular meetings or reports to keep you updated on the progress and results of campaigns.

Ideally, you will be offered a main person as project leader, with whom you can discuss objectives, align the vision and have complete transparency of the action plan and billing. You may have contact with other people in the agency for much more specific aspects regarding daily tasks and questions in different areas of digital marketing.

5. What services are offered and which ones are recommended for my business?
Generate business!
Not all digital marketing agencies specialize in the same areas, so it is essential that one of the essential questions is to understand the services they offer and which, from their perspective, are the most suitable for your company. Some more specific questions you can ask:

What are all the services you offer (SEO, PPC, link building, content marketing, web development, social media, etc.)?
Do you have any service that you feel is your agency's Top 1?
Based on my business and goals, what services do you recommend and why?
What level of involvement do you require from me in each of the recommended services?
How do these services integrate to provide a cohesive digital marketing strategy?
Always look for transparency, an agency that shows you the reality of its services and does not offer you magic solutions, but rather speaks clearly to you when you have doubts and wants to test with you the best methods to optimize results over time.

6. Services offered down to the last detail
SEO (search engine optimization), PPC (pay per click), content marketing, fast food email database list website development and maintenance… These are essential components of digital marketing. Once you identify the areas in which the agency operates and whether they meet your needs, you can investigate a little more about their way of working with specific questions about their area of ​​work.

Examples of more specific questions you can ask the marketing agency:

What is the approach to search engine optimization (SEO)?
What tools do you use to identify keywords with opportunity?
How do you manage pay-per-click (PPC) campaigns?
What types of platforms do you typically work with to achieve your goals through ads?
What type of content do you create (blogs, videos, infographics, etc.)?
How do you develop a content strategy?
How can you optimize my website for higher conversion?
There may be areas or strategies that you don't even know about, don't worry, it's a good time to ask even the most basic questions and evaluate whether the agency has clear communication with you and is able to show you even the most technical part in a simple way.

7. How are results measured and reported?
We have already stressed that transparency is key, so this question is crucial and you must ask the digital marketing agency. Understanding how the agency measures and shares the results with you is crucial to assess the effectiveness of the actions and the impact on your company's objectives.

A transparent, results-oriented agency will provide you with regular, detailed reporting and will be willing to explain the metrics and KPIs they use. They will also tailor the reports to your company’s goals to align with the company’s overall strategy.

8. What is the approach to digital marketing strategy?
The digital marketing strategy is the backbone of any business that wants to open opportunities in the digital channel. Everything starts from it, which is why it is very important that the agency is able to thoroughly analyze your market niche, understanding the current market behavior, the internal functioning of your company, the buyer persona and the position of your competitors on the Internet.

Depending on the services contracted, the analysis will be more generic or specific, since, for example, if the agency launches a CRO ( Conversion Rate Optimization ) project on your website, the strategy will be very focused on studying how to optimize the conversion rate with actions aligned with the usability of your website and the consumption method of your target audience.

Generate business!
You could ask more specific questions about the type of research and analysis they do before designing a strategy or how they adapt existing strategies to market changes and emerging trends. Remember that a quality digital marketing agency must have a clear strategic focus and that each decision is based on data. In addition, they must be flexible enough to adapt strategies to internal changes in the company or external changes in the market.

9. What will my role be as a client and what is expected of me?
Your role as a customer is essential to transmit key information about your company that can be applied in different digital marketing actions. And, as previously mentioned, a good relationship is based on effective collaboration and fluid communication.

You could ask more questions regarding your role as a client:

What kind of information and access will you need from me?
How often will we have meetings or follow up on projects?
What level of participation is expected from my team?
A quality marketing agency will always consider you part of its team and will involve you in the entire process and decision-making.

10. What is the cancellation policy and contract terms?
Before you commit to an agency, it is important to understand the contractual terms and cancellation policies. Some of the most frequently asked questions are:

What is included and what is not included in the budget
Contract duration
Notice period stipulated for cancellation of the contract
Existence of penalties for early cancellation
It is advisable to avoid committing to long-term contracts, especially in the beginning when you are just starting out with a new agency, without having the flexibility to adjust or end the relationship.