The concept of customer focus means that a company strives to improve the quality of its products and services, rather than pandering to the whims of consumers.
The method involves feedback from customers. Try to find out what advantages and disadvantages users note in your work. People who have completed the survey can be given a small gift, say, a discount on a product.
Feedback from the buyer is necessary not only before and during the purchase. Communication with the buyer does not end with the purchase of the product. Find out his opinion, impressions, ask him to leave a review.
Care
Among the company's moj database tasks, the ability to improve the lives of its clients and increase their level of comfort occupies a place of honor.
Caring for consumers is expressed in different ways. For example, you can organize convenient contact points. With them, the buyer will always be recognized regardless of the chosen format of contacting the company: e-mail, social networks, messengers, phone call. He will not need to tell about himself and give the order details every time. Communication becomes as comfortable and pleasant as possible.
Customer care
Let's take another example. Let's say a customer gets caught in the rain on the way to your company. The customer is soaking wet from head to toe and turns to the consultant with his question. Why not offer him to dry his hair with a hairdryer? Ask if he would like some hot coffee or tea. Bring a blanket. Human attitude is always appreciated.
If the client feels important to the company, his loyalty to it will increase significantly. Meeting with an indifferent attitude will cause the counterparty to quickly switch to competitors.
Reaction to negativity
When working with clients, sometimes you encounter dissatisfied counterparties. They will naturally want to express their indignation on various platforms. There is no escape from this. Do not ignore negative reviews. Try to process them. Try to calm the buyer, find out the reasons for the problem and try to eliminate it. After such communication, people often restore loyalty.
Try to answer sincerely and confidently. Don't try to hide anything from the client. In any case, thank the person for the feedback.