These are advertising videos of no more than 6 seconds in length, which users cannot skip.
These ads can be played before, during or after the videos that the user watches on YouTube, on a Website or in any Mobile Application, as long as they are partners in the Display Network.
This new format emerged some time ago, and has managed to gain a prominent place within the online advertising segment, as it has many advantages for advertisers. Its short duration and the impossibility of skipping them, allows you to connect with the public in a brief and easy-to-remember way for the user, also allowing you to reach a wider iceland whatsapp number database audience, thus becoming an excellent tool to promote your brand.
Let's learn about some of its advantages
1- Its short duration
We know that smartphone use has been growing rapidly in recent years. By 2019 , Google's Consumer Barometer indicated that more than 81% of people in the world used them. Nowadays, mobile phones have become the favorite devices for consuming videos. With this data in hand, Google devised new tools to reach the user, in a short format, highly effective on mobile devices, which ensures that the message is seen and heard.
2- Its great reach
YouTube is the most widely used video streaming platform in the world. With over 1.5 billion users, it is second only to Facebook in popularity. With these numbers in mind, imagine all the potential this tool offers and how it can help you achieve your brand's goals.
“With these numbers in mind, imagine all the potential this tool offers and how it can help you achieve your brand’s goals.”
3 - Its low cost
This type of ad, in addition to offering interesting advantages such as its short duration, its ability to condense information and being literally impossible to avoid, Bumper Ads have the additional advantage of being low cost compared to other types of ads and formats, since they use CPM bidding, this means that we will pay every time the ad is displayed a thousand times.
4- Its high performance
Among other things, their excellent performance is linked to the brevity of these ads, which means they are not irritating. The impossibility of skipping them also contributes to making this format one of the best choices when it comes to putting together our digital marketing strategy.
As an additional fact, the most optimal results in Bumper Ads are usually achieved on mobile devices.