CRM and ERP integration in a transport and logistics company

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However, to be completely successful in your business and be even more competitive, CRM must go hand in hand with your ERP .





Now that you know why a CRM is the best ally your company can have, it's time to discover how the benefits can multiply if you integrate it with your business management program (ERP) .



By connecting both programs you can access the greece telegram data financial and transactional data associated with your clients; billing history, sales history, etc. This data is not normally generated or stored in a CRM.



Therefore, by integrating CRM with ERP, the entire life cycle of a commercial transaction is covered : sales, marketing and services, since the ERP, on the one hand, provides the sources and operational applications for merchandise traffic and, on the other, CRM forms the appropriate framework for implementing best practices in customer-related activities.



CRM+ERP= Greater and better orientation towards a clear customer focus.