Types of content marketing

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There are many types of content marketing that your business may decide to take advantage of. Below are some of the most popular options.

Social Media Content Marketing

With over 3.7 billion global users, it’s easy to see why so many businesses are investing in social media content marketing. There are a number of platforms (like Facebook, Instagram, Pinterest, LinkedIn, and Snapchat) to work with, and a number of ways to create and share social media content on each of them (like photos, live and pre-recorded videos, and stories).

All of these platforms and ways to share your content give you a wealth of updated diabetes mailing list opportunities to connect with your audience.

Social Media Content Marketing Example

lush-instagram

Lush Cosmetics' Instagram account is brand-driven and complements the rest of their marketing content. If the page didn't say "Lush Cosmetics" anywhere on the profile, customers would likely know the profile belongs to Lush.

The Instagram page shares the Lush product line, shows different color and scent options for the products, and showcases the various ways each product can be used.

Their profile feels and looks colorful, bright, happy, and exuberant. The page also showcases people of all backgrounds, ethnicities, and genders using their products in ways that fit their specific needs.

Infographics

Infographics display content, information, and data in an easy-to-understand, graphic format. With a combination of simple words, short statements, and clear images, infographics are a great way to communicate your content effectively.

They work well if you're trying to break down an educational or complex topic so that all audience members can understand it.

Infographic example

infographic-IBM

IBM created an infographic when they launched their cloud marketplace. Their infographic is on-brand, well-organized, and easy to read. It clearly explains what they are doing with their cloud marketplace and how customers can benefit from it. It also tells audience members how they can access the marketplace and start using it.

Blogs

Blogs are a very powerful type of content for inbound marketing and sharing information with your customers and target audience (whether educational, customer-related, or product-related). Blogs can be used to convert readers into customers, increase brand awareness, and/or build relationships with your audience.

Depending on the goal of your specific blog, you may choose to promote other blog content by linking to various posts, sharing links to your social media pages, linking to your partners' websites and products, or writing about your product catalog.