If the business you are marketing

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If Google fails to protect you from a large-scale review spam attack, a PR campaign may be your only hope of resolution. While Google will sometimes ignore individual reports of review spam, they have often acted once the scenario becomes a publicized scandal picked up by mainstream media. There have even been instances in which Google has shut off reviews during negative review attacks. Spam from the business owner and their staff or marketers 50% of consumers lose trust if it looks like an owner or their employees are reviewing their own business.


44% are suspicious when an overall review profile consists of all-five-star email lists uk reviews without any complaints. 39% are mistrustful when the profiles of those leaving reviews look suspect and 20% are wary when a local brand has too many reviews compared to its competitor. A poor reputation doesn’t always equal a low star rating. It can, instead, stem from customers quietly walking away because they rightly suspect that the review profile is filled with fraud instigated by the business, itself.




falls into this category, the above statistics paired with the illegality of these actions are all the persuasion that should be necessary to take immediate action to remove any reviews that violate platform guidelines and government regulations. Any review left by the business or its staff should be deleted. If fraudulent reviews stem from having hired a marketing firm that implemented this practice, your brand may need to seek legal advice in order to prompt the organization to delete this content.