This creates the so-called “great AI paradox”; brands and marketers must carefully approach AI in Content Marketing by considering the risks and benefits. It is clear, however, that nothing replaces the human touch. Humans win in several areas, such as:
Creativity : Human-created content is more creative and unique. It is based on russian email address list personal experiences, perspectives, and emotions. AI content is only based on trained data.
Quality : While the quality of human-created content can vary, it tends to be higher than ChatGPT content thanks to knowledge, experience, and research.
Contextual understanding: Human-created content shows a deep understanding of context and topic. AI lacks that depth of connection in content creation.
Emotions, opinions, authenticity: Human-created content is natural and conveys a wide range of emotions, opinions, and styles. AI content lacks nuance.
Purpose : Human-created content has a purpose, such as entertainment or persuasion. AI content focuses on large volumes of content, which can lead to mediocre results.
The risks of ChatGPT
To sum up, ChatGPT will still require human oversight, curation, and editing to deliver the expected results. It comes with great risks and is of lower quality than hand-crafted content and is less effective at attracting audiences. It can lower the overall quality of content found on the internet and reduce the voices and perspectives in the content. And lastly, AI-powered content is not as easy to find and can even be penalized by search engines.