Editorial calendar for your blog

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Are you a blog owner ? Do you do content marketing and don't have an editorial calendar ? You should start thinking about having one because I guarantee that it will be very useful when it comes to organizing the themes of your articles.

The editorial calendar is one of the most commonly used tools by blog managers to plan the publication of content, which can be short, medium and long term. With this, we will have an overview of the strategy to follow in our blog to attract our target and thus achieve our objectives.

We will show you an example of an editorial calendar template later.

Each editorial calendar is a world in itself, and you can include whatever dental email database lists elements you want depending on your business, its characteristics and the objective you are following. What you need to be clear about before you get down to work are the following concepts:

Keeping our ideal reader in mind, knowing how to address him/her with the appropriate language and using the approach that will interest him/her.
Establish the topics or categories that we are going to cover in our blog. And you will also have to determine the format for this content. Will we make a video, an ebook or an infographic?
And finally, the frequency of publication. How many days of the week will you publish? And which days of the week? This is a very important aspect because a blog that publishes little content does not indicate consistency or professionalism, and writing too frequently can overwhelm the reader. Also consider the days you publish. When do you think your readers will stop to read your content? On a Friday when they are thinking about the weekend? Or on a weekday?
What does an editorial calendar give me?
Do you know everything you can do with an editorial calendar for your blog ? Yes, at first it may seem like a silly thing. Why? If you have everything well organized in your head and you don't need any of this. Dude, even the most perfect machine fails.

Pay attention, the editorial calendar will help you not to run out of ideas. How many times have you had a hard time getting started when writing a post? Thanks to this, you will be able to plan ahead of time the topics you are going to talk about in your posts and the frequency with which you are going to publish. This way, you will not arrive on Monday, or the day you have to write a post, and you will be left with no ideas because you already have a content theme prepared.

In your blog 's editorial calendar , you will also include the keywords that you will use in each post and that correspond to the interests of the audience you are targeting. Previously, you will have carried out keyword research that includes the words most searched for by your target audience and with which you should use your positioning strategy.

What else? It will help you save time because you will know at a glance what you will have to write about. And also, if you have a blog with several people, it will help you not to repeat topics because each one will have established the post that they will have to write.