Content marketing: 3 success stories

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Nowadays, almost everything in marketing can be measured. Among other things, we can know how effective content marketing can be for a brand or company. With these 3 success stories, we can understand the process and its value a little better.

In the following success stories, we will see real examples of the positive impact that content marketing has on different sectors and businesses.

We will analyze how a good content marketing strategy helps companies to obtain coverage in the main communications, improve brand awareness and SEO and, of course, gain authority in the sector in which they operate.

As these examples show, even a single campaign can achieve incredible results as long as it is executed and promoted properly.

Busbud: Most Instagrammed Locations


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In this campaign for ride-hailing company Busbud, they focused on geographic buy democratic donor email database list appeal – namely the most popular Instagram locations within the US and Canada. By pulling data from the Instagram API, they identified the places where people take the most photos. They turned this data into a series of charts and shared some of the best Instagram photos across the media.

The strategy

They knew that both the popularity of Instagram and the geographic angle of the campaign would attract a lot of attention. Audiences and media would be interested in knowing the most popular locations in their states. They used this to promote the brand itself and so that media could highlight information related to their state.

The results

As predicted, the campaign attracted local media attention. Content was published by outlets such as Boston.com, The Chicago Sun-Times, The Palm Beach Post, and the Houston Chronicle. It was even featured on some television channels. The results were more than 40,000 social shares, a 40% increase in organic traffic in the U.S., and 300 articles published on Yahoo, AOL, Business Insider, Fast Company, NBC News, Pop Sugar, The Daily Mail, and Today.

Superdrug: Perceptions of Perfection


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For this campaign, a photo of a woman was sent to 18 freelance designers from around the world and they were asked to “photoshop the woman to make her more attractive to the citizens of their country.” From there, the visual content was created, showing the original image along with the versions of the designer from each country.

The strategy

Photoshop and body cult are hot topics now that of course generate a lot of interest so they built the campaign based on those premises which when combined in a unique and original way gave rise to content that was not available anywhere else. The campaign turned out to be emotionally compelling as it was able to show the beauty standards of different countries around the world, all of this was what made the campaign gain the attention of the masses.

The results

By creating this amazing campaign and targeting the right media outlets to share the story with their readers, they achieved incredible results. The story was picked up by over 600 outlets including BuzzFeed and the Huffington Post. Celebrities such as Sofia Vergara and Lil Wayne picked up the campaign and it received over 900,000 shares and over 700,000 visits to the Superdrug website .

Marvel Origins


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The Marvel Origins mapping campaign for real estate firm Movoto featured an infographic that showcased the origins of fans' favorite Marvel characters. The infographic, which in this case was a map, connected Marvel characters to their homeland.

The strategy

Marvel movies are always a box office hit and comic book conventions are more popular than ever. They wanted to capitalize on those trends so they created a graphic that would appeal to fans while staying true to the client’s goal of providing information about the homes they had available.

The results

Using a trending topic (Marvel) as the focus of the campaign, the content was shared over 9,000 times and published on over 365 outlets including Yahoo, Mashable, MTV, Mental Floss and Nerdist.

Moral
These are just 3 examples of how content marketing can make a difference compared to your competitors, but above all, how a good strategy in this area can boost your business. Of course, it should be noted that to do good content marketing, a large budget is not always necessary, a good dose of creativity is enough, although the most important thing of all is that this material is aligned with the needs or interests of your buyer persona.