Originating in the USA, upselling is a sales technique that consists of providing arguments with the aim of getting the customer to add value to the product that they initially bought. For example: instead of buying a simple hamburger, buy one with cheddar, lettuce, tomato and double meat.
To learn a little more, watch this video by Víctor Chazarra. There he explains what upselling is and how it works for greater sales conversion.
Upselling should be applied when the lead is already convinced to purchase the product. You can establish that the perfect moment is when they are going to add it to the cart or when the conversion has already been achieved.
What Is The Difference Between Cross-Selling And Upselling?
In order to understand the difference between cross-selling and upselling, you ghana whatsapp number database must first know what each is about and what their main characteristics are. Although they are often confused, they are not the same thing and here we detail the differences.
Cross -selling , also known as complementary selling , is a strategy that seeks to encourage the purchase of a product that goes along with the main product. What does this mean? Your customer adds a complementary item to their original order.
Upselling , on the other hand, seeks to motivate the purchase of an additional product or one that adds value to the initial purchase. This can be done by improving or optimizing the product initially purchased .
So:
Cross - selling consists of offering a product that complements the initial purchase.
Upselling seeks to offer an alternative product that constitutes an improvement or optimization with respect to the first option.