What is off-site SEO?

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Off-site ranking factor optimization involves improving search engine and user perception of a site's popularity, relevance, trustworthiness, and authority. This is accomplished by other reputable sites on the Internet (pages, sites, people, etc.) linking to or promoting your website, effectively "endorsement" of the quality of your content.

Why is off-site SEO important?

While search algorithms and ranking factors are constantly changing, the general consensus within the SEO community is that the relevance, trustworthiness, and authority that off-site SEO provides to a website still crypto email database list plays a significant role in a page’s ability to rank.

"Off-site SEO" (also called "off-page SEO") refers to actions taken outside of your own website to impact its ranking within search engine results pages (SERPs).

While we don't know the full algorithm that Google uses to rank content, data from numerous search engine ranking factors shows that factors related to off-site SEO likely account for more than 50% of the ranking factor's weight.

Links and off-page SEO

Backlink building is at the heart of off-page SEO. Search engines use backlinks as indications of the quality of the linked content, so a site with lots of high-value backlinks will generally rank better than an otherwise equal site with fewer backlinks.

There are three main types of links, defined by how they were obtained: natural links, manually created links, or self-created links.

Natural links are provided editorially without any action on the part of the page owner. For example, a food blogger adding a link to a post pointing towards their favorite product stores is a natural link.
Manually built links are acquired through deliberate link building activities. This includes things like getting clients to link to your website or asking influencers to share your content.
Self-created links are created through practices such as adding a backlink in an online directory, forum, blog comment signature, or press release with optimized anchor text. Some self-created link building tactics tend toward black hat SEO and are frowned upon by search engines, so tread carefully here.
Regardless of how the links were obtained, those that offer the greatest contribution to SEO efforts are generally the ones that pass the most equity. There are many signals that contribute positively to passing equity, such as:

The popularity of the linking site
How related is the topic of the linking site to the site it is linking to?
The "freshness" of the link
The anchor text used on the linking site The trustworthiness of the linking site
The number of other links on the linking page
Authority of the linking domain and the page domain
Off-site SEO not related to keywords

While earning links from external websites is the most commonly practiced off-site SEO strategy, almost any activity that a) occurs outside of your own website and b) helps improve your search ranking position could be considered “off-page SEO.” This includes things like:

Social media marketing
Guest blogging
Influencer marketing
However, it's important to note that the result of each of these activities is to somehow create a reference to your site from somewhere else on the web, whether it's a link, a mention of your brand, or another website. Therefore, the concept of "non-link-related" off-page SEO is actually a bit of a misnomer.

How to do off-site SEO?

We've told you about it above. At a high level, improving a website's "off-page SEO" involves improving search engine and user perception of a site's quality. This happens by getting links from other sites (especially those that are reputable and trusted), mentions of your brand, sharing of your content, and "votes of confidence" from sources outside of your own website.