KPIs are varied and can even be customized according to the function of each business. By understanding which figures will bring you the most benefits, you can improve everything from the shopping experience to the logistics of order delivery.
Types and uses of KPIs
1. Sales figures: This allows you to know if your online store is moving in the direction of the desired objectives or if any process that represents losses needs to be corrected.
2. Average ticket: This is the average price of the purchases that your e-commerce handles. With this value, you can estimate budgets and plan the amount that you can include in production costs. The average ticket can become a tool to improve your logistics costs by considering which products to place faster and which you can offer shipping promotions to increase their sales.
3. Visits to the website: This is an indicator that shows that the more time users spend browsing, the more likely they are to make a sale.
4. Bounce rate: Users may not go beyond the home page on the website. This would only indicate two things: lack of information in the product description and unclear import of shipping costs.
5. Growth rate: The main objective is to increase subscriptions and future customers who will be satisfied if they achieve good commitment to the brand in the process.
6. Abandoned carts: This is the percentage of users who chose a product, viewed it and added it to their shopping cart, but did not continue with the transaction.
7. KPIs present in marketing emails, newsletters and social networks: They are based on figures for attracting potential customers with relevant information that may be attractive offers, launches or promotions.