Be part of the trends

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You can partner with different brands and get them to sponsor you.

However, always remember to use the Branded Content that this platform offers as an option, since TikTok penalizes advertising that is not correctly identified and may even delete your account.

On the other hand, if you are a brand looking to promote yourself, then you will give your audience a very good impression. Because you will be communicating your intentions directly and you will give a fairly transparent image.

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Now, if you already have an account and are focusing on continuing to gain more and more followers, you will need to adapt to trends. Trends and fashion change regularly, so being a part of them might be a bit difficult for you.

However, if you want to build your account's profitability, using trends will be a very marketing directors email database viable option to gain recognition. And who doesn't like to see their favorite brand doing a trend or challenge?

How to make money on TikTok

This is a strategy that not only influences the public through its entertainment capacity, but also allows them to connect much more quickly with brands and have a more natural and spontaneous perception, which generates a much more lasting and stable sense of trust.

The ideal emotions to acquire an audience that always comes back to you, a loyal audience that allows you to increase sales and gain credibility.

On the other hand, there are brands that are dedicated to creating trends. Although this involves a bit more work, it also has great results. For example, brands that create filters and encourage their followers to use them.

3. Integrate a TikTok for Business account to Shopify
This strategy is quite powerful. Since it integrates the tools of TikTok, a very popular social network, with Shopify , responsible for the creation of different virtual stores.

The alliance between these two incredible platforms is based on the creation of ads that can be seen through the TikTok feed. This is done directly from the Shopify dashboard. All with the intention of being able to spread these video ads quickly and with a large reach to the population.

Furthermore, implementing this strategy is not at all complicated. You will only need to install the TikTok application as a kind of plugin within Shopify. Creating a TikTok for Business account will be the next step to then configure and validate your business account. You will be able to enter the control panel of your eCommerce and choose between the sales channels to TikTok as one of your options.

However, a limiting point of this strategy is that it is not available for Latin America.

4. Advertise your products and/or services
Now, everything changes if you already have a good amount of followers. Because, if you have already created or acquired a merchandise that you want to sell, I think it is pretty obvious what you have to do. Advertise your merchandise in the most interesting and eye-catching way possible.

One way to achieve this is through live videos, showing how your products are used in the most natural way possible. Or, creating TikToks where the products, their details, their functionalities, their prices, among others, are shown.

How to make money on TikTok

An example of how to make your content more attractive could be through the use of applications, which allow you to give a more elegant and business-like touch to your account.

Don't forget to include a direct link to your main website in the description. Whether it's your own eCommerce or social networks where interested parties can better see what you offer.

5. Create in-feed video ads
This strategy requires an investment and is a type of strategy that you would use in your advertising campaigns. When you are doing an important promotion, or you want to quickly capture the attention of your target audience.

The downside to these ads is that unlike YouTube, you always have the option to skip or ignore them. So, you would really need to come up with an ad that is incredibly eye-catching so that TikTok users don't decide to skip your video ad when it's in the in-feed.

How to make money on TikTok

Different types of links can be added to these types of ads. These can be referential, with promotions, rewards, discounts, application downloads or simply the address of the website.

Furthermore, since it only has a maximum duration of 15 seconds, it is important that the advertisement is well designed and capable of transmitting the right message to the target audience.

6. Use the Creator Fund method
Last but not least, we can talk about the method that TikTok itself offers. Which is its Creator Fun system or function. Where content creators can generate income through their accounts. This does not mean that it is easy, since, to apply to this program, certain requirements must be met.