What does it consist of? Content management includes several stages. The first is the creation of high-quality materials, the selection of appropriate form, type and other parameters. The second is the use of special software for management.
What to pay attention to? The main thing in content management is the CMS used - a system that provides various functionality. Choosing the most suitable one will improve interaction with users and make content promotion more effective.
The article explains:
Concept and zalo database stages of content management
Types of content
Content requirements
Content planning
Content Management Systems
Popular Content Management Engines
Criteria for choosing a content management system
Content Management Errors
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Concept and stages of content management
Managing website content is a responsible task that requires special attention. It is not enough to simply create material – you need to monitor its relevance and ensure its effectiveness.
Concept and stages of content management
Who can create content:
A team that will write articles, post photos, etc. You can also do all the work yourself if you wish. This has an advantage - you control the entire process yourself, you can achieve high-quality content. However, to achieve results, you need to work long and hard.
Freelancer. Usually, the cost of freelance services is low. At the same time, there is a risk that they will not have the required qualifications. Or they will be too busy and will not be able to fully engage in your project. In this case, you need to provide the contractor with complete information about your company.
Agency. This option suits many, since its employees are highly competent and can handle a large volume of work. Some teams bring together specialists from various fields and are ready to offer a full range of services: writing text, optimizing it, designing it, and managing digital content, so that the end result is a finished and high-quality material. Before starting work, a contract is necessarily concluded. During the execution of the order, reports are regularly prepared for the client.