SSI LinkedIn. Everything you need to know

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Have you ever wondered how to find your LinkedIn Social Selling Index (SSI) and what levers you could use to increase your score?

The answers to these questions can be found in this post, so keep reading!

A lot has changed in recent years and with the rise of “remote selling” in 2020, social selling training is now at an all-time high. This has ushered in an era for sales prospecting tools like LinkedIn and its premium social selling platform, LinkedIn Sales Navigator .

If you are looking to use LinkedIn as a B2B prospecting tool or even if you need to increase your sales pipeline… you cannot be successful in a B2B business in the 21st century without LinkedIn. The SSI score is a good indicator that sales professionals should not overlook.

That's why we've put together a guide on how to improve your SSI score, weight loss email list how to use a high score to your advantage, how the SSI score affects any prospecting technique, and how top sales leaders use LinkedIn Sales Navigator.

These are the points we will discuss in more depth:

1. What is LinkedIn SSI?

2. LinkedIn SSI Score Measures

3. Keyword-rich LinkedIn profiles

4. What is a good LinkedIn SSI score?

5. How to Improve Your LinkedIn SSI Score

5.1. LinkedIn Personal Brand

5.2. LinkedIn Connections

5.3. Commitment to your network

5.4. Relationships

6. How do I check my SSI on LinkedIn?

7. What do you learn?

8. Leaders: How can your teams do more with LinkedIn?
What is LinkedIn SSI?
If you want to use LinkedIn or Sales Navigator as sales prospecting tools, we can't stress enough the importance of selling through social media.

LinkedIn is the preferred prospecting tool for sales professionals and the big players are moving away from traditional emails and cold calling.

Before we get into the nitty-gritty, I'd like to briefly review what SSI is and why it's a B2B prospecting, lead generation, and sales indicator worth considering.

LinkedIn SSI Score Measures
For sales managers, business owners, social media people, and influencers, a sales score is a point system from 0 to 100 where 100 is the “model” score we all aspire to achieve, and 0 means you have a long way to go to become a social selling pioneer. But don’t worry, having a SSI score of zero, or very low, doesn’t mean you can’t take small steps to improve.

SSI-LinkedIn-score

Keyword-rich LinkedIn profiles
For the first few years after its creation, LinkedIn was primarily used as an online resume. A platform with a Facebook-like user interface where recruiters searched for their next employee and where aspiring employees presented themselves as professional as possible. It has come a long way very quickly through 2021 and LinkedIn is now widely used as a social selling platform.

A LinkedIn profile, in addition to adding important elements such as a custom banner, a catchy headline, and a professional photo, should also contain the keywords by which your potential client would find you. This is a fundamental part of using LinkedIn as a B2B sales prospecting tool.

Prospecting has become imperative to maintaining success, and it is through keyword-driven content that they will find your LinkedIn profile and decide whether or not to engage with you.