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Following Contentserv's keynote session, our professional consultant, Yoshitaka Toinyu, gave a presentation in which he introduced a case study from a global manufacturing client that had begun a PIM construction project this year after several years of planning.

We reported on this project from both the customer's and system integrator's perspectives, including the management goals and challenges for the project, examples of what you will get inside the engineer database key points that were considered and addressed in collaboration with Exa to address the difficulties of the PIM project, and the aims of leveraging this project to transform the marketing process. We also shared our know-how and approach that makes use of Contentserv's unique features.

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In addition to our company, three other user case studies were reported at the summit, including Mizuno and Sakata Seed, in a special session. All of them were packed with practical information from people in the field, and people who were considering using PIM during the subsequent conversations at the reception told us that it was a very useful event.

Although the three cases are in different industries and produce different products, I think they have some things in common.

it is,

As manufacturers, each of our clients feels keenly the importance of delivering standardized, highly accurate product information quickly and continuously to their respective markets.
and,

He was convinced that if he put his ideas into practice, they would definitely produce results.
A common obstacle to implementing PIM is the barrier of siloed organizations, but I felt that the key is not to give up and to start small or partially after understanding and analyzing the entire company's products, and to expand the effects and supporters.

I am looking forward to seeing what presentations and lectures we will hear at next year's summit.