Why should you care about the buyer journey?

[tongfkymm44]

Buyer behavior has changed. They now have all the power, not the seller. Everyone now has a world of information at their fingertips through their smartphones, buyers are more educated than sellers. They no longer respond to marketing strategies from 20 years ago.

86% of people skip TV commercials
44% of direct mail is never opened
It takes 50 cold calls to get one appointment.
Outbound marketing sales opportunities only approach 1.7%.
But it is important that you reach out to a potential customer at the right time. This is essential for conversion. Everyone is searching online these days, so you need to make sure your business is visible and engages with the bitcoin email address lists buyer at different stages of their journey.

61% of people search for products and services online.
46% of people read blogs more than once a day.
57% of the sales cycle is completed sooner
How much should you trust the buyer journey?
The truth is that breaking down the actual buying process is incredibly simplistic. You can’t assume that anyone will follow these stages in a linear path, as that’s not how every consumer’s brain works.

The buyer journey will be tiered and could repeat quite often. Think of it like a playground. Kids don’t always move from the swing to the slide to the seesaw in that order. It applies to buyers, too – they can move from one particular stage to another in any order. It could go from awareness to decision to consideration.

So, if the buyer’s journey isn’t linear, how can you structure your content to be effective? What can you implement in your strategy? You can make sure you create a vault of content from all the different stages of the buyer’s journey for them to choose from. Give them the freedom to move in the order they choose.

When you align your content correctly, the buyer journey works and you will understand your customers much better. Need more reasons? Here they are!

71% of B2B research starts with a generic search rather than searching for a specific brand.
According to Forrester, in 2021, 80% of the purchasing process occurs without human interaction.
65% of shoppers spend more than 16 minutes comparing before making a purchase in the decision stage.
Sales opportunities increase by over 20% when leads are nurtured with targeted content offers.
You need to categorize your messaging and understand what you already do well and where you might not be heard at all. Once you are aware of the gaps, you can fill them and create a huge library of content that directly caters to your buyer persona’s pain points.